PDD features in Design Magazine

PDD’s Heather McQuaid, Principal – Human-Centred Design and Vicky Hong, Business Development Manager (China), talk to Design Magazine about our Human-Centred Design approach for innovation, following the workshop PDD facilitated in IXDC 2014 Beijing.

In the article Heather and Vicky talk about PDD’s insight-led approach and ambitions for the business in the Chinese and Asian markets. They go on to discuss the effect this has on our clients and their consumers in these regions.

‘A Human-Centred Design approach takes care of the needs of each key stakeholder in new product, system and service design,’ Heather tells Design Magazine, ‘this principle is proven by many successes we have achieved together with clients in both revolutionary and evolutionary innovation.’