PDD features in TechRepublic: Wearables and fashion | PDD

PDD features in TechRepublic: Wearables and fashion

By PDD

on April 30 2014

Wearable devices are still trying to gain a solid foothold with consumers. The concept is already boring some, so PDD’s Simon Lamason talks to TechRepublic on what manufacturers can do to figure out how to appeal to the masses.

“I see wearables becoming much more integrated and hidden on the body and continue to get more powerful and as the sensors get smaller and smaller. Why is it on my wrist, why isn’t it embedded in my shoe or my clothing? If you hide it, it avoids having to be a fashion item.”

To read the full article visit techrepublic.com