PDD offers Human-Centred Design Workshop, London | PDD

PDD offers Human-Centred Design Workshop, London


on July 15 2011

Interest in Human-Centred Design (HCD) – designing solutions driven by the needs, desires, and contexts of people – has been growing rapidly the past few years, with many clients asking if we can provide training.

PDD is pleased to announce that we’ve partnered with LUMA Institute, the premier HCD educational organisation in the US, to bring Human-Centred Design Workshops to London.

This 2-day workshop will introduce participants to the discipline of Human-Centred Design and cover a wide range of HCD methods, from ethnography, to usability inspection methods, to rapid prototyping. It’s ideal for people who want learn more about HCD, those who want improve their skills, and those who want a clearer idea of how to integrate HCD into their organisation.

Through a dynamic mix of short lectures and hands-on activities you will learn methods that help:

•    Provide your teams with a repeatable way to innovate
•    Reduce overall development costs
•    Promote productive interdisciplinary collaboration
•    Tame the complexity of your products, services or policies

The workshop will be facilitated by 2 LUMA Institute instructors and 2 PDD practitioners (Heather McQuaid, Principal of Human Sciences and Interaction Design, and Maeve Keane, Principal of Design Insight). We are limiting the workshop to 16 participants to allow for an optimal balance between small group activities and more individual attention.

For more information visit www.pddinnovation.com

You can register your interest or  contact us  with any questions at [email protected] or  +44 (0)20 8735 1111.

We hope you can join us for an intense, interactive and immersive workshop!



Breakfast & Sign-In: Meet and connect with other participants

• Opening Remarks
• Introductory  Exercise
• What is Human-Centered Design and Why is it Important?
• Introduction to Workshop Challenge

METHOD SET 1: Putting People First
• Stakeholder Mapping
• Ethnographic Research (Part 1)
• Ethnographic Research (Part 2)
• Rose, Bud, Thorn
• Affinity Clustering
• Review, Reflection & Wrap-Up


Breakfast & Sign-In: Meet and connect with other participants

METHOD SET 2: Usability Inspection

• Heuristic Review
• Affinity Clustering
• Importance/Difficulty Matrix

METHOD SET 3: Envisioning Possibilities
• Creative Matrix
• Visualize-the-Vote
• Storyboarding

METHOD SET 4: Rapid Iteration
• Rough and Ready Prototyping
• Usability Testing

Putting HCD Into Action

• Introduction to Method Cards
• Method Cards  Exercises
• Presentations & Group Discussion
• Wrap-Up & Feedback  Survey
• Post-Workshop Reception