Severin SPUMA 700 Plus wins Red Dot for outstanding design quality | PDD

Severin SPUMA 700 Plus wins Red Dot for outstanding design quality


on April 8 2020

London, 7th of April 2020. The Red Dot jury has made its decision: Severin SPUMA 700 Plus emerged victorious from the Red Dot Award for its good design quality. This means that PDD is one of the winners in the world’s most renowned design competition.

Severin SPUMA 700

Whether enjoyed for its velvety texture or soft aroma, milk foam has become an essential part of savouring coffee. The market leader in the field of induction milk frothers, Severin is constantly developing its core technologies to deliver appliances able to meet the highest requirements.

Severin SPUMA 700 Plus is equipped with 13 different programmes that provide solutions and take dietary and health aspects into considerations. Whether soy, cashew or lactose-free milk, SPUMA 700 Plus delivers optimal froth. Programmes can be selected via the innovative Easy-Select dial with a high contrast OLED display and a smooth 360° LED light ring provides clear feedback for hot or cold operations depending on the programme chosen. Its XXL capacity of 700ml makes it ideal for families and office communities.

Severin SPUMA 700 wins Red Dot award 2020

Red Dot CEO Professor Dr Peter Zec on the laureates

“The winners of the Red Dot Award have proved that they have created excellent products worthy of winning an award. The products won over the jury not only through their aesthetic, but also thanks to their incomparable functionality. With their designs, the award winners are setting new standards in their industry. I wish to congratulate them most sincerely on their success,” said Professor Dr Peter Zec, founder and CEO of Red Dot.

Detailed evaluation of the products entered

The Red Dot Award: Product Design offers designers and manufacturers from all over the world a platform for assessing their products. In 2020, designers and companies from 60 countries entered more than 6,500 products in the competition. The international jury comprises experienced experts from different disciplines and has been convening for around 65 years in order to select the year’s best designs. The adjudication process lasts several days and is based on two essential criteria: The jurors test all of the entries in order to assess not just the aesthetic but also the materials selected, the level of craftsmanship, the surface structure, ergonomics and functionality. After intensive discussions, they make a decision on the design quality of the products. True to the motto “In search of good design and innovation”, only the best designs receive an award.

Severin SPUMA 700 Plus in exhibitions, online and in the yearbook

On 22 June 2020, Severin SPUMA 700 Plus will be added to the exhibition “Design on Stage” in the Red Dot Design Museum Essen, where all of the award-winning products will be on the show. The museum will thus be a hot spot for best-in-class industrial design. From that date, the winning product from PDD Innovation will also be presented in the online exhibition on the Red Dot website. The Red Dot Design Yearbook 2020/2021 comes out in July 2020.

About PDD:

PDD is a design and innovation consultancy creating physical and digital products and experiences that drive our client businesses and delight their customers and users. We have been winning awards and serving our long-standing clients since 1980.

With studios in London, Hong Kong and Shanghai, and working in 6 continents, our experienced managers and talented researchers, designers and engineers help companies in the Medical & Healthcare, Consumer and Industrial & Commercial sectors to grow their businesses through innovation.

We ensure that product and experience solutions are successful by ensuring they are appealing to customers, are feasible and viable for clients to make and are responsible for given regulation, society and the environment. Such success creates our future- and it’s this sustainable ‘win-all-round’ business model that excites us- we call it ‘Meaningful Innovation’.

About the Red Dot Design Award:

In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr Peter Zec developed the name and brand of the award. Ever since the sought-after distinction “Red Dot” has been the revered international seal of outstanding design quality. The award winners are presented in the yearbooks, museums and online. More information is available at