consumer electronics Archives | PDD

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Ten most innovative products spotted at IFA 2019

September 4th, Berlin – the city was once again home to the world’s leading trade show for consumer electronics and home appliances.


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IFA 2015: The UX take on the connected home

September is nearly here, meaning that the tech world will be once again converging on Berlin for the annual IFA convention. This is Europe’s largest and oldest tech convention and naturally, PDD will be attending.


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Cost acceptable & customised innovation – Chinese brands go global!

After attending CEF electronics show in Shanghai, Emily Lai investigates how local Chinese brands can survive and thrive if they want to expand in a global market place. What will set these Chinese brands apart from other players within their own highly competitive and fast moving marketplace?


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TV at the crossroads

I recently saw an interesting tongue-in-cheek statistic in the Wired Magazine (March 2013) commenting on what people look for in a TV; 4% wanted improved features like gigantic screens and ultra-high 4k resolution, whilst the remanding 96% wanted the ability to find what to watch, when they want to. Is this highlighting a disconnect between manufactures and users? Are the 72 inch ultra-sharp screens now sitting with the six bladed razors and the 24 megapixel compact cameras in the quest for features over utility?


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