design thinking Archives | PDD

Design for Repair:
Driving more sustainable behaviours

Good design should mitigate the risk of accidental damage. But how can design drive behaviour change for consumers and brands?

In this article, Sarita Wilkinson, Insights Editor, explains how, by expanding understanding to the end-of-life of a product we can unveil vital insights into the emotions people experience when something they own breaks, uncovering key opportunities for brands in design for repair.

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Clerkenwell Design Week 2023

It was great to be back at Clerkenwell Design Week this year with the sun shining, as we made our way through the showrooms and installation spaces to spot inspiring design trends.

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Routine to Ritual: Elevating
Everyday Experiences

In our search for convenience and efficiency, many of our everyday chores have become monotonous routines. But what if those repetitive actions could instead become a way to bring joy into our lives?

In this article, Sarita Wilkinson, Insights Editor at PDD, explores the power of rituals and how consumer brands can elevate our everyday experiences, as we interact with the functional objects in our lives.

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The Future of Smart Homes

People’s relationship with their homes is shifting, from the artefacts that populate our space, to the way in which we consume resources.

In this article, Jamie Buckley, Creative Director at PDD, explores how data and behaviour change is shaping the future of our living spaces; and how we can design better home products and experiences to meet consumers’ changing expectations and build trust.

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Grounded in reality – the true value of Human-Centred Research

When was the last time you pulled when it said ‘push’?

Every day, we are surrounded by products and services that somehow, don’t work as we expect them to. Whether it is an ‘impossible-to-follow’ set of instructions or the ‘push’ sign on a handle that clearly invites you to pull, people are constantly forced to develop workarounds to compensate for poor design.

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The Beauty of Responsibility.

Design can be a powerful driver for change – it can inspire new behaviours and drive us to think and act more responsibly. But to innovate ourselves to a better future, a puritanical focus on reducing impact will not do.

In this article, Marko Plevnik, Principal – Industrial Design at PDD, reflects on the importance of character in good design and the need to create meaningful experiences that are emotionally rewarding and encourage people to do the right thing. 

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Oliver Breit to lead Industrial – Commercial sector at PDD

We are delighted to announce that our colleague Oliver Breit, is taking the helm as Sector Leader Industrial – Commercial at PDD. Based in Hong Kong, Oliver has over 20 years experience leading design, innovation and product development programmes with global clients.

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E-learning programme powered by Skillsoft and PDD

The online learning programme enables organisations to access various video-based courses and effective tools needed to discover and define opportunities, brainstorm, prototype and test solutions.

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PDD to launch Design Thinking online learning programme in partnership with Skillsoft

PDD and Skillsoft, a global leader in corporate learning, today jointly announced that they will be launching an online learning programme on Design Thinking later this year.

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Human-Centered Design tames big data into information that your business can use

While we are all conscious that big data will be transforming our businesses and even our way of life, the best use and how to translate all of that data is not always immediately evident. Human-Centered Design helps find the most meaningful ways to translate big data into information that your business can use to the benefit of your organisation.

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What is design thinking?

At PDD, we get asked this question a lot. What is Design thinking? So here is a brief summary of what it means and the benefits it could have to your organisation.

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PDD rolls out successfully its Innovation Training programme in Asia

One of PDD’s objectives has been to build on the success of its Innovation Training programme and expand it into Asia. Last year, PDD organised several taster HCD workshops during IXDC and delivered a private customised workshop to one of its clients in Asia. PDD’s first Asia specific public ‘Accelerating Innovation through Human-Centred Design (HCD)’ workshop took place in Shanghai on 19th and 20th July, and thankfully it occurred just before the heatwave hit 40℃!

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Risk management: Tips from Bunyadi, London’s first naked restaurant

So the waiting list for London’s first naked restaurant has gone through the roof. The Bunyadi opens in June 2016 for three months and claims to offer diners an experience “free and unadulterated from the trappings of modern life” including phones, electric lights and even clothing. According to a press release, the naked themed menu includes vegan and omnivore dishes made with all-natural ingredients an d cooking methods, served on handmade clay plates, with edible cutlery.

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The Role of Human-Centred Design in Healthcare Reform and Transformation

All too often our health care is taken for granted, and we assume it will always be available to serve our community’s needs. The question is “How healthy are our healthcare facilities to handle the diversity of services and to produce healthy outcomes for an expansive and unprecedented market of six (6) living generations – all distinctively different with a diverse set of needs and priorities?”

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The colour of sweet: Using multi-sensory design to improve human experience

As someone who loves a good mash-up, I was keen to see (feel, hear, smell and taste) how Kitchen Theory’s collaborative gastronomic project fused the fields of gastronomy; food science, food culture, food history, multisensory flavour perception, and neurogastronomy into its first Multi-Sensory Gastronomy Seminar and networking event. The event brought together people interested in synaesthesia (“union of the senses”–a condition in which two or more of the senses are involuntarily and automatically joined together) and crossmodal interactions (how the brain integrates information across the different sensory modalities).

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Mash up: Human-Centred Design & Business Model Canvas

A few weeks ago I posted a mash-of Larry Keeley’s Ten Types of Innovation and Alexander Osterwalder’s and Yves Pigneur’s Business Model Canvas (BMC).

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A Doctor’s perspective on learning Human-Centred Design

During my internship with PDD, I participated in the LUMA Institute + PDD’s Human-Centred Design (HCD) for Innovation workshop that the PDD HCD team runs several times a year in London.

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Health, well-being and HUMIIN™ interactions at the International Home+ Housewares Show

Our friends at Intersection-inc. attended the International Home + Housewares Show in Chicago, IL, and provided some insights into the hot topics and products from the show.

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Links from the studio: How to design a happier life. #InternationalDayOfHappiness

Are you happy? Although happiness is something we all strive for, achieving it is actually quite difficult. Could we use design to help make our lives happier?

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Links from the Studio (18.10.13)

Today we sadly say goodbye to Ross our Modelmaker & CNC Engineer and fellow running partner for the past two and half years. We will miss him and wish him all the best of luck in his future endeavour!

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