PDD is delighted to announce that it is sponsoring a newly formed women’s football team based in the heart of trendy south London, Brixton. Coached by PDD’s multi-talented Senior Human Factors consultant Nick Choofon, we’re expecting to see big things from Brockwell United this year. Nick explains why…

With material innovations spanning across architecture, interiors, fashion, graphics and packaging at Material Xperience in Rotterdam, a great detail of focus this year was given to sustainability. Not surprising given the global waste and plastics crisis, the shift towards more environmentally friendly alternatives is high on the agenda across all industries.

PDD’s Graham Lacy attended the Digital Health and Wearable Technology Shows at Excel. This twinned exhibition showcases recent innovations in connected devices for the healthcare and wellness industry as well as wearable technologies from other categories.

Design Shanghai is Asia’s leading international design event bringing together established international brands alongside up-and-coming designers from China and around the world.

We are excited to announce that Charles Ingrey-Senn has been appointed Principal of Design Innovation Asia at PDD. This is a key appointment, supporting growth and development of PDD as a leading global consultancy.

PDD’s Marketing Executive, Susie Quddus interviews our newest team member about his exciting role at PDD Shanghai and the latest FMCG trends in China.

While we are all conscious that big data will be transforming our businesses and even our way of life, the best use and how to translate all of that data is not always immediately evident. Human-Centered Design helps find the most meaningful ways to translate big data into information that your business can use to the benefit of your organisation.

Oliver Breit, PDD Manging Director Asia, is an avid UK New Wave collector. If you want to know anything about punk our go-to-person is Oliver. So we’re super excited that this year we have the pleasure of sponsoring iconic dub-punk band, Ruts DC which is making a very special performance in Hong Kong…

Following our successful transition in June to the latest 2016 revision of ISO13485, we were certified in November for a further 3 years for our client services in research, design, engineering, pre-production manufacture, verification and validation.

How do colour, smell, texture and sound affect how you experience and interact with products and services?

We’re delighted to announce that the PDD-design Unbersonic toothbrush for Swisslux has won the 2018 German Design Award.

One of the unique things about PDD is that its London studio has its own in-house DC, which provides our clients and PDD designers and engineers with some massive advantages over competitors.

Alex Hanson discusses the benefits of using PDD’s Computational Fluid Dynamics (CFD) packages as a powerful tool for creativity and exploration throughout the design process.

Our Hong Kong team recently made a successful move to their new studio in the Quarry Bay area of Hong Kong. With its unique architecture – an amazing mixture of old and new buildings – the area allows for stunning night photography and is a stark contrast to the typical Hong Kong skyline we had in the Sheung Wan district.

PDD has completed its planned transition to the latest version of this rigorous international quality assurance standard for medical devices, building on the success of earlier transitions and successful audits to the FDA 21CFR Part 820 in 2015.

At PDD, we get asked this question a lot. What is Design thinking? So here is a brief summary of what it means and the benefits it could have to your organisation.

Jamie Buckley, Creative Director, features in the New Design Magazine Graduate Showcase 2017 supplement and offers advice on how to impress a recruiter.

Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within Homecare and what they could mean to the fragrance and packaging sectors.

An extract taken from Chris Vincent’s knowledge piece that discusses the growing use of digital platforms such as social media to understand how people really use medical products.

Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within Homecare and what they could mean to the fragrance and packaging sectors.

It may sound strange to say it but the role of a moderator, in my opinion, is to be a bit of a Chameleon. And a few acting skills don’t go amiss either! Let me explain…