A couple of weeks ago, Human Sciences consultant Alex Crook attended the two-day Patient Summit 2012 at the Regent’s Park Marriott, London. In this post she explores how the patient landscape is changing and some of the revolutionary technology solutions are tackling patient adherence, but asks whether technology is always the best solution?

Rowenta recently launched their homemade beauty care appliance, Naturalis. This created a buzz in the PDD studio and got us to thinking about how the trend for food within the personal care market is evolving.

Did you know that on this day in 1752 Benjamin Franklin experimented by flying a kite during a thunderstorm. The result was a little spark that showed the relationship between lightning and electricity. In 1844, on this day, Charles Goodyear was granted a patent for the process that strengthens rubber. So all in all, it seems that June the 15th is a pretty good date for innovation – what have you invented today?

Changes in the emerging markets, shifts in global consumerism and our insatiable desire to look and feel our best makes the personal care sector a very interesting place to be. We have identified some key trends and themes that are impacting the way we’re going to buy and apply personal care products in the future.

Upcycling has a reputation problem, our ID intern David explores the world of reuse and finds out how urban materials are more valuable than you think.

There is a general theme of design, innovation and technology in this week’s links… it’s a good thing too, considering we are a design and innovation consultancy! Take a look at the latest things on our radar…

Louis Vuitton is a brand long-associated with luxury by consumers. So with great interest and intrigue we went along to see the Louis Vuitton & Marc Jacobs exhibition at Les Arts Decoratifs in Paris to find out how the French heritage brand continues to innovate and excite.

The sun is shining brightly over PDD! Here are some links for you to soak up whilst you’re enjoying this brief spell of sunny English weather. Have a great weekend and remember the sun tan lotion.

There are less than 100 days to go to the London 2012 Olympics and us Londoners are already starting to see the impact it will have on our day to day life and especially our commute. In this post, our senior designer Marcelle imagines how we could all get through it much easier.

Today is a sad day, as PDD studio manager and fellow blogger Jamie-Lee is leaving the fold to go and be a nursery teacher. We wish her the very best of luck and she can keep writing for us anytime!

Friday 20th April saw British Vogue launch their inaugural Vogue Festival over at the Royal Geographic Society in London. PDD went along to see what the fuss was about and to hear what some of the fashion industry’s biggest players had to say.

PDD’s top trend-spotters James and Milly flew off to Milan a couple of weeks ago to get the low-down on the latest colours, materials and finish trends for furniture, product and interior design. Here is a brief summary of thoughts and things that caught their eye.

Is that a glimpse of sun I see? How exciting (in a British kind of way).

Friday 20th April saw British Vogue launch their inaugural Vogue Festival over at the Royal Geographic Society in London. PDD went along to see what the fuss was about and to hear what some of the fashion industry’s biggest players had to say. Our first report looks at Burberry, the British brand headed by Christopher Bailey.

It is a sign of an eclectic team when we get The Cloud Appreciation Society, Adobe Creative Suite 6 and Star Wars Scalextric gathering so much excitement in the studio. Here, for your enjoyment, is what has been flying around the studio this week… Have a lovely Bank Holiday weekend everyone.

As China continues with its development of a 5000 mile train track from Beijing to London’s St Pancras, the challenge will be accommodating the 17 different countries it will pass through en-route. On a smaller scale however, is there room for new technology amongst ageing infrastructures?

We survived the wet week here in London! Here are some links to read while you dry your toes and prepare for a sunnier weekend.

As the UK and the rest of the work get prepared for the Olympics in London there is another celebration generating brand attention this month. In this post we take a look at how marketing and packaging will be saying ‘Happy Birthday’ to Her Majesty.

I recently attended a talk hosted by NESTA (one of the perks of my internship!) to the launch of the economic publication ‘Megachange: The world in 2050′ -a book that explores The Economist’s top correspondents’ thoughts and predictions for the world in 40 years.

The UK Government has launched a National Curriculum Review to consult on major changes it wants to make to the primary and secondary school National Curriculum in England.