The rise of technology that we have witnessed over the last few years has brought along a series of questions left to be answered either by ingenious designs or the voice (and artificial intelligence) of a smart speaker.

While the advantages gained by AI and Machine Learning integration are undeniably beneficial to humanity and a core evolution facilitator, introducing such powerful and impactful tech to society can easily spin around and become a colossal threat.

Techniques such as AI and Machine Learning are creating new opportunities for healthcare and changing the way that people interact with health services.

Evolving around the trending theme of sustainability, the dialogue at this year’s Decoded Future Summit in London brought together voices that echo within the tech, fashion and economy industries.

Having celebrated its’ tenth edition this year, Clerkenwell Design Week welcomed a whole array of designs aimed at providing us with intelligent and adaptable workplaces.

Despite its many advantages, FEA is little known within parts of the design world and even less understood outside the industry. A quick dive into the subject is worthwhile for anyone with an interest in product design

PDD and Skillsoft, a global leader in corporate learning, today jointly announced that they will be launching an online learning programme on Design Thinking later this year.

This article explores the impact that environmental factors such as light have on healthcare and considers how they can be optimised to support patient and staff well-being.

Visitors to this year’s Design Shanghai 2019 show were exposed to glorious sunshine alongside many famous pioneers from the Design Industry.

We are pleased to announce that the GentleCath Air intermittent catheter – a recent PDD healthcare project – has won the iF Design Award.

Over recent years, PDD has conducted numerous observational and interview studies in China focusing on medical device design and nursing practice.

Known as the UK’s most dynamic event, Surface Design Show enlivened the rather gloomy winter setting of north London on the first week of February. Key interior and exterior design trends and themes were unveiled for the year ahead.

This year’s conference, in an unusually chilly Florida, saw the world’s largest pharma and medical device companies represented in an intimate and cooperative environment. The key theme was the nature of partnerships to improve healthcare outcomes – whether within internal teams, between pharma and CROs/CMOs or between companies as diverse as GSK and Apple

‘Living coral’ is set to highlight this trending social issue in contrast to humans’ ‘innate need for optimism and joyful pursuits’ and stands as a reaction towards a constantly changing and uncertain socio-political environment.

Supporting legendary punk artists and bands has became a tradition of our studios in Asia and this year we are sponsoring the 40th Anniversary World Tour of The Professionals.

We are pleased to let you know that this autumn we will be present at some of the most prestigious medical events in China.

The PDD team was asked to produce a system that is both reliable and user-friendly and within a branding format that is suitable for a wide range of medical and industrial-commercial settings

In mid-September London was bursting with creativity from East to West and North to South. British and international designers came together to celebrate what is thought to be one of the most exciting design events of the year and the PDD team was happy to see a variety of exhibitions as the week progressed to the 23rd.

Having celebrated 10 years of home appliances, Internationale Funkausstellung Berlin (IFA) 2018 exhibition proved that customisation and matching experiences with consumer’s needs are still key aspects for brands to take into consideration for further commercial success.

The juxtaposition between digital technology and multi-sensory will always exist, however, the tension between the two is easing as brands, manufacturers and ‘sensory explorers’ across various industries are finding new and exciting ways to stimulate our senses through digital technology.