A study published in the International Journal of Retail & Distribution Management pointed out that the visual appearance of packaging is the most important indicator of quality and can help customers build trust towards the brand and even give it a try, despite never having heard of it before.

Supporting legendary punk artists and bands has became a tradition of our studios in Asia and this year we are sponsoring the 40th Anniversary World Tour of The Professionals.

We are pleased to let you know that this autumn we will be present at some of the most prestigious medical events in China.

The PDD team was asked to produce a system that is both reliable and user-friendly and within a branding format that is suitable for a wide range of medical and industrial-commercial settings

In mid-September London was bursting with creativity from East to West and North to South. British and international designers came together to celebrate what is thought to be one of the most exciting design events of the year and the PDD team was happy to see a variety of exhibitions as the week progressed to the 23rd.

Having celebrated 10 years of home appliances, Internationale Funkausstellung Berlin (IFA) 2018 exhibition proved that customisation and matching experiences with consumer’s needs are still key aspects for brands to take into consideration for further commercial success.

The juxtaposition between digital technology and multi-sensory will always exist, however, the tension between the two is easing as brands, manufacturers and ‘sensory explorers’ across various industries are finding new and exciting ways to stimulate our senses through digital technology.

PDD Shanghai in collaboration with Process Group will host the Brand Innovation and Evolution event on 11th September 2018 from 1:30 p.m. at Xingguo Hotel B, No.78 Xingguo Road, Shanghai.

We are pleased to announce that Dr Chris Vincent, Principal – Human Factors & Ergonomics at PDD will be delivering a speech at the International Ergonomics Association (IEA) in Florence, Italy on the 28th of August.

Human Factors and Ergonomics contribute towards Digital Health by providing an understanding of the healthcare system, making sure we get the right tool for the job and making sure that the tool fits and fit for purpose.

Conducting any kind of patient-centric evaluation can present numerous challenges; preparing for and conducting evaluation sessions with patients suffering from sensitive and changeable conditions (such as Alzheimer’s) can present even more complex challenges, as we found out on a study we conducted in the past year.

Whether used for recreational benefits or more serious purposes; multi-sensory technology embedded into the retail scene shows how smell, taste, sight and sounds can be converted into revolutionary innovations

Dr Chris Vincent, Human Factors & Ergonomics Principal at PDD, joined the conversation on beta testing at the Human Factors for Medical Devices workshop which took place at the Museum of London earlier this June.

As the digital world is quickly taking over all aspects of people’s lives, we have come to realise that a return to the basics is a well-needed breath of fresh air

The prestigious Design Innovation in Plastics Award is the longest running student plastics design competition in Europe. Six students from universities around the UK presented their innovative new products to a panel of judges, which included PDD’s Hugo Revellat…

A look at how medical device and pharma companies can cut through complex issues and big data to develop well-targeted medical adherence solutions.

We are thrilled to announce that our recent work, the multi-functional kitchen machine – Monsieur Cuisine, has won the world-renowned Red Dot Award 2018. Promoting the very best in design, the award is an internationally recognised stamp of outstanding design quality.

PDD is delighted to announce that it is sponsoring a newly formed women’s football team based in the heart of trendy south London, Brixton. Coached by PDD’s multi-talented Senior Human Factors consultant Nick Choofon, we’re expecting to see big things from Brockwell United this year. Nick explains why…

With material innovations spanning across architecture, interiors, fashion, graphics and packaging at Material Xperience in Rotterdam, a great detail of focus this year was given to sustainability. Not surprising given the global waste and plastics crisis, the shift towards more environmentally friendly alternatives is high on the agenda across all industries.

PDD’s Graham Lacy attended the Digital Health and Wearable Technology Shows at Excel. This twinned exhibition showcases recent innovations in connected devices for the healthcare and wellness industry as well as wearable technologies from other categories.