This year’s conference, in an unusually chilly Florida, saw the world’s largest pharma and medical device companies represented in an intimate and cooperative environment. The key theme was the nature of partnerships to improve healthcare outcomes – whether within internal teams, between pharma and CROs/CMOs or between companies as diverse as GSK and Apple

‘Living coral’ is set to highlight this trending social issue in contrast to humans’ ‘innate need for optimism and joyful pursuits’ and stands as a reaction towards a constantly changing and uncertain socio-political environment.

Some might say that a relationship between fashion and sustainability is nothing but a paradox, especially when the former is the World’s second largest polluter and has repeatedly been accused of unethical behaviour.

Concerns about plastics impacting both the environment and our health are now firmly in the spotlight. There is no one-size-fits-all solution to the problem and the race is on to develop materials that will potentially, one day replace plastics.

A study published in the International Journal of Retail & Distribution Management pointed out that the visual appearance of packaging is the most important indicator of quality and can help customers build trust towards the brand and even give it a try, despite never having heard of it before.

Supporting legendary punk artists and bands has became a tradition of our studios in Asia and this year we are sponsoring the 40th Anniversary World Tour of The Professionals.

We are pleased to let you know that this autumn we will be present at some of the most prestigious medical events in China.

The PDD team was asked to produce a system that is both reliable and user-friendly and within a branding format that is suitable for a wide range of medical and industrial-commercial settings

In mid-September London was bursting with creativity from East to West and North to South. British and international designers came together to celebrate what is thought to be one of the most exciting design events of the year and the PDD team was happy to see a variety of exhibitions as the week progressed to the 23rd.

Having celebrated 10 years of home appliances, Internationale Funkausstellung Berlin (IFA) 2018 exhibition proved that customisation and matching experiences with consumer’s needs are still key aspects for brands to take into consideration for further commercial success.

The juxtaposition between digital technology and multi-sensory will always exist, however, the tension between the two is easing as brands, manufacturers and ‘sensory explorers’ across various industries are finding new and exciting ways to stimulate our senses through digital technology.

PDD Shanghai in collaboration with Process Group will host the Brand Innovation and Evolution event on 11th September 2018 from 1:30 p.m. at Xingguo Hotel B, No.78 Xingguo Road, Shanghai.

We are pleased to announce that Dr Chris Vincent, Principal – Human Factors & Ergonomics at PDD will be delivering a speech at the International Ergonomics Association (IEA) in Florence, Italy on the 28th of August.

Human Factors and Ergonomics contribute towards Digital Health by providing an understanding of the healthcare system, making sure we get the right tool for the job and making sure that the tool fits and fit for purpose.

Conducting any kind of patient-centric evaluation can present numerous challenges; preparing for and conducting evaluation sessions with patients suffering from sensitive and changeable conditions (such as Alzheimer’s) can present even more complex challenges, as we found out on a study we conducted in the past year.

Whether used for recreational benefits or more serious purposes; multi-sensory technology embedded into the retail scene shows how smell, taste, sight and sounds can be converted into revolutionary innovations

Dr Chris Vincent, Human Factors & Ergonomics Principal at PDD, joined the conversation on beta testing at the Human Factors for Medical Devices workshop which took place at the Museum of London earlier this June.

As the digital world is quickly taking over all aspects of people’s lives, we have come to realise that a return to the basics is a well-needed breath of fresh air

The prestigious Design Innovation in Plastics Award is the longest running student plastics design competition in Europe. Six students from universities around the UK presented their innovative new products to a panel of judges, which included PDD’s Hugo Revellat…

A look at how medical device and pharma companies can cut through complex issues and big data to develop well-targeted medical adherence solutions.