Views | PDD


Q&A with newly appointed Principal of Design Innovation Asia, Charles Ingrey-Senn

We are excited to announce that Charles Ingrey-Senn has been appointed Principal of Design Innovation Asia at PDD. This is a key appointment, supporting growth and development of PDD as a leading global consultancy.

PDD’s Marketing Executive, Susie Quddus interviews our newest team member about his exciting role at PDD Shanghai and the latest FMCG trends in China.

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Human-Centered Design tames big data into information that your business can use

While we are all conscious that big data will be transforming our businesses and even our way of life, the best use and how to translate all of that data is not always immediately evident. Human-Centered Design helps find the most meaningful ways to translate big data into information that your business can use to the benefit of your organisation.

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Culture: PDD is supporting iconic London Dub-Punk legends, Ruts DC.

Oliver Breit, PDD Manging Director Asia, is an avid UK New Wave collector. If you want to know anything about punk our go-to-person is Oliver. So we’re super excited that this year we have the pleasure of sponsoring iconic dub-punk band, Ruts DC which is making a very special performance in Hong Kong…

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PDD gains re-certification to the latest standard for medical devices quality assurance

Following our successful transition in June to the latest 2016 revision of ISO13485, we were certified in November for a further 3 years for our client services in research, design, engineering, pre-production manufacture, verification and validation.

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Using Multi-sensory Design to Improve Human Experience

How do colour, smell, texture and sound affect how you experience and interact with products and services?

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Winners of the German Design Award 2018

We’re delighted to announce that the PDD-design Unbersonic toothbrush for Swisslux has won the 2018 German Design Award.

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The advantages of having an in-house Development Centre (DC)

One of the unique things about PDD is that its London studio has its own in-house DC, which provides our clients and PDD designers and engineers with some massive advantages over competitors.

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The benefits of using Computational Fluid Dynamics as a tool for innovation

Alex Hanson discusses the benefits of using PDD’s Computational Fluid Dynamics (CFD) packages as a powerful tool for creativity and exploration throughout the design process.

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Our Hong Kong team re-locates to the achingly photogenic Quarry Bay area

Our Hong Kong team recently made a successful move to their new studio in the Quarry Bay area of Hong Kong. With its unique architecture – an amazing mixture of old and new buildings – the area allows for stunning night photography and is a stark contrast to the typical Hong Kong skyline we had in the Sheung Wan district.

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PDD completes its transition to the 2016 version of ISO13485 for Medical Devices.

PDD has completed its planned transition to the latest version of this rigorous international quality assurance standard for medical devices, building on the success of earlier transitions and successful audits to the FDA 21CFR Part 820 in 2015.

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What is design thinking?

At PDD, we get asked this question a lot. What is Design thinking? So here is a brief summary of what it means and the benefits it could have to your organisation.

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Top tips from Jamie Buckley on how graduates can impress a recruiter…

Jamie Buckley, Creative Director, features in the New Design Magazine Graduate Showcase 2017 supplement and offers advice on how to impress a recruiter.

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Home-care: Working families demanding speed & convenience

Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within Homecare and what they could mean to the fragrance and packaging sectors.

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Learning from real world use – complementing medical device experience databases through analysis of social media

An extract taken from Chris Vincent’s knowledge piece that discusses the growing use of digital platforms such as social media to understand how people really use medical products.

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The role of a moderator in Human Factors studies…

It may sound strange to say it but the role of a moderator, in my opinion, is to be a bit of a Chameleon. And a few acting skills don’t go amiss either! Let me explain…

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Single-person households driving alternatives in homecare

Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within homecare and what they could mean to the fragrance and packaging sectors.

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Human Factors: The importance of exposure to the end user

When previously working as a design engineer for a medical device manufacturer I was not always exposed to the end user of the device I was developing. Due to the pressure on resources, time required to arrange testing or the complexity of negotiating hospital access this activity was frequently put on hold.

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PDD’s Managing Director of Asia is promoting The Damned anniversary tour

As part of their Australasian tour, Punk forefathers The Damned will play their Hong Kong show this month, only their second live performance in this territory to date. Mentioned in the same breath as The Clash and The Sex Pistols, the legendary British rockers are currently celebrating the 40th anniversary of their 1977 debut ‘Damned Damned Damned’ […]

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‘Insight Driven Innovation’, PDD features in New Design Year Book 2017.

Vassilios Kanellopoulos talks to New Design magazine about PDD enjoying another successful year creating innovative products, services and experiences for clients the world over.

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PDD at the Surface Design Show 2017

The Surface Design Show is an annual event showcasing the latest internal and external surface materials and architectural lighting. We went along this year to see what’s new and inspiring in the world of surface materials. Here’s a roundup of what caught our eye…

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Vicky Principal - Research View posts by Vicky >
Vass Business Development Director View posts by Vass >
Jamie Creative Director View posts by Jamie >
Hollie Principal – Human Factors & Research View posts by Hollie >
Graham Technical Director View posts by Graham >
Daisy Consultant – Research & Market Intelligence View posts by Daisy >
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