consumer Archives | PDD

Tag: consumer

Understanding Moments of Change to Drive Sustainable Behaviours

Across the consumer sector, leading brands are now implementing sustainable goals into their product lines, but the big question remains – how do you get consumers to engage with them?

At PDD, we are currently examining the barriers that prevent consumers from embracing lasting, sustainable behaviour change and the way consumer brands can overcome the forces at play.

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Infant Nutrition…
Best for baby, best for planet

We are seeing a rise in baby formulas and foods with some serious eco credentials, expanding the market offering of plant-based and free-from alternatives within this sector. This new range that follows stage-based nutritional standards, is aligning with the values of parents on both nutrition and climate change. So, what’s driving this new subcategory? As is often the case, several forces are at play when new product variants start to emerge, here’s some of the key drivers we have observed.

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The Future of Smart Homes

The home environment has morphed over time to align with our changing, and digitally-focused lifestyles. Once considered a humble dwelling for rest, nourishment, socialising and togetherness with loved ones, the role of our homes has expanded and they are now a place of work and entertainment, a place of fitness and wellbeing and more recently, a place where we look after our health and wellbeing.

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Hybrid Homes: The Future of Post-Pandemic living spaces

The COVID-19 pandemic made us dramatically reassess our relationships with our homes. As we embrace a new normality, what are the implications for the design of our living spaces? 

In this article, Tim Wooller, Principal – Industrial Design at PDD explores the rush to multi-modal living and the opportunities ahead, as we continue to push the boundaries of how we live. 

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The Rollei Fotoliner Oceanpro
wins a Red Dot award 2022

We are delighted to announce that the Rollei Fotoliner Oceanpro backpack designed in collaboration with PDD has won a Red Dot award 2022 in the category of product design.

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The TrickleStar Advanced Keyboard wins a Red Dot Award 2022

We are very proud to share that the TrickleStar Advanced Keyboard designed in collaboration with PDD, has won the prestigious Red Dot award 2022 in the category of Product Design.

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The Future of Home Appliances –
the Opportunity in China

Over the past few decades, China has changed dramatically. Alongside mass urbanisation, phenomenal economic growth and radical technological advances, some of the most significant changes have happened in people’s homes.

In China, family and shared food experiences are an essential part of the culture, and higher household incomes and increased purchasing power continue to drive up demand for new kitchen and home products.
To capitalise on that opportunity, home appliance companies need to think beyond their existing product portfolios, embrace the uniqueness of China’s food culture and its distinctive national character.

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Refills and Dispensing –
Designing a more Sustainable Future.

Today, consumer enthusiasm for packaging-free and refillable options continues to grow. Yet, despite the reassuring signs that the current pandemic has not hindered consumers’ appetite for sustainable practices, the wide adoption of refills and dispensing models continues to present significant challenges.

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The Philips Water Dispenser wins a Red Dot Award 2021

We were delighted to see the Philips Water Dispenser win at this year’s Red Dot Design Award 2021 in the category of Product Design, one of the world’s most recognised and sought-after seals of quality for good design.

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The OLAV Chefmesser wins a Red Dot Award

We are delighted to announce that Olav’s Chefmesser has won the prestigious Red Dot Design Award as an outstanding example of Product Design. Das Chefmesser, an innovative Chef Knife, is the latest in a series of collaborations between PDD and Olav – a visionary German startup that is transforming the market for cookware in Europe and beyond.

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Understanding The Healthcare Consumer

Over the past year, health has become the focal point of our lives in a way that few of us could have predicted, nor ignored. Just like consumer culture transformed our societies two centuries ago, health and health-related issues now shape our identity, our lifestyle, our perspectives and importantly  our aspirations for the future.

In this article, Emma Dickinson – Consultant, Research Recruitment at PDD, explores people’s evolving attitudes in healthcare and how healthcare providers, pharmaceutical companies and medical device manufacturers can make the most of that opportunity to deliver a compelling, engaging experience for all. 

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OLAV wins German Design Award 2021

OLAV wins German Design Award We are delighted to announce that our work with OLAV, the German-Austrian cookware startup, has been recognized by the German Design Award committee for outstanding design. The German Design Award honours innovative, pioneering products in international design. OLAV, with a vision to rethink cooking by putting people first and their […]

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Kids Personal Care & Beauty Market

Young people wearing make-up has long been a subject of debate, from one perspective seen as a harmless form of play (role play) and self-expression; and from another, the pressure to grow-up all too quickly with an emphasis on achieving a ‘perfect and flawless’ look.

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Monsieur Cuisine wins Red Dot Award!

We are thrilled to announce that our recent work, the multi-functional kitchen machine – Monsieur Cuisine, has won the world-renowned Red Dot Award 2018. Promoting the very best in design, the award is an internationally recognised stamp of outstanding design quality.

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Q&A with newly appointed Principal of Design Innovation Asia, Charles Ingrey-Senn

We are excited to announce that Charles Ingrey-Senn has been appointed Principal of Design Innovation Asia at PDD. This is a key appointment, supporting growth and development of PDD as a leading global consultancy.

PDD’s Marketing Executive, Susie Quddus interviews our newest team member about his exciting role at PDD Shanghai and the latest FMCG trends in China.

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PDD-designed night vision smartphone attachment, Blazespark™ honoured at CES 2017 Innovation Awards.

eMagin has been named a CES 2017 Innovation Awards Honoree in the Digital Imaging product category for PDD-designed BlazeSpark. The innovative product offers the most advanced NIR night vision technology for consumers.

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Hozelock Cloud Controller wins Garden Product of the Year at RHS Chelsea Flower Show.

The Hozelock Cloud Controller smart garden watering system has picked up its third major award since its recent launch, receiving the Garden Product of the Year Award 2016 from Chelsea Flower Show organisers The Royal Horticultural Society.

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A rewarding start to the year!

It’s been a great start to 2016. The first quarter is not yet over and already PDD has 3 new prestigious design awards to its name. PDD’s work with the health & personal care brand Swisslux and the Zyliss kitchenware brand has been awarded with Red Dot design awards. This was followed by a German Design Award for the Testo 870 Thermal Imager.

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