We are delighted to announce that the Rollei Fotoliner Oceanpro backpack designed in collaboration with PDD has won a Red Dot award 2022 in the category of product design.
Rollei are leaders in photography, catering to professionals and photo enthusiasts around the world for over 110 years. As part of their strategy to adapt to the demand of environmental conscious professionals in the world of imagery, Rollei approached PDD looking to expand its range into high-end peripheral products: camera bags and accessories.
Functional and versatile, the PhotoLiner Ocean Pro optimizes ergonomics and high-end materials to support nature lovers as they picture our world. By using genuine and certified ocean plastics for most materials, the backpack also actively contributes to protect the nature photographers love to capture.
Determined to create a standout product in a very competitive category, the teams at Rollei and PDD set out to uncover the needs of environment-conscious photographers venturing outdoors. The result is a state-of-the-art camera backpack that accommodates the needs of professional photographers, whilst offering flexibility and a high degree of personalization – with easy-to-locate zippers, and flexible compartments.
Since you are here, take a look at some of the other award winning projects we have worked on in the Consumer sector.
Posted by PDD
The last thing that inspired me: Design and Innovation.
My dream project: A project that makes a difference in the world.
My obsession: Develop successful, award-winning and world-first products and experiences.