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PDD and Tri-Star Design Announce Healthcare Market Partnership

PDD and Tri-Star Design announced today a new partnership that will accelerate innovation, design and development for a rapidly expanding digital healthcare market.


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Multi-sensory design in a digital world

The juxtaposition between digital technology and multi-sensory will always exist, however, the tension between the two is easing as brands, manufacturers and ‘sensory explorers’ across various industries are finding new and exciting ways to stimulate our senses through digital technology.


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Human factors for digital health

Human Factors and Ergonomics contribute towards Digital Health by providing an understanding of the healthcare system, making sure we get the right tool for the job and making sure that the tool fits and fit for purpose.


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Q&A with newly appointed Principal of Design Innovation Asia, Charles Ingrey-Senn

We are excited to announce that Charles Ingrey-Senn has been appointed Principal of Design Innovation Asia at PDD. This is a key appointment, supporting growth and development of PDD as a leading global consultancy.

PDD’s Marketing Executive, Susie Quddus interviews our newest team member about his exciting role at PDD Shanghai and the latest FMCG trends in China.


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Human-Centered Design tames big data into information that your business can use

While we are all conscious that big data will be transforming our businesses and even our way of life, the best use and how to translate all of that data is not always immediately evident. Human-Centered Design helps find the most meaningful ways to translate big data into information that your business can use to the benefit of your organisation.


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Hozelock Cloud Controller wins Garden Product of the Year at RHS Chelsea Flower Show.

The Hozelock Cloud Controller smart garden watering system has picked up its third major award since its recent launch, receiving the Garden Product of the Year Award 2016 from Chelsea Flower Show organisers The Royal Horticultural Society.


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Why we need better UI in Professional Medical Devices

As a follow on from my previous blog, with more technology being used to treat patients, user interface (UI) design is key to making devices safe and effective. Patients aren’t the only ones who need good UIs however, Health Care Professionals (HCPs) are more reliant than ever on technology to do their job and this is only set to rise. They – more than most – need informative, error proof UIs especially considering errors kill 12,000 patients a year in the UK and no doubt cause complications for many more. Here are a few design recommendations tailored to designing devices with the needs of health care professionals in mind.


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IFA 2015: The UX take on the connected home

September is nearly here, meaning that the tech world will be once again converging on Berlin for the annual IFA convention. This is Europe’s largest and oldest tech convention and naturally, PDD will be attending.


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Moody Technology – Tackling depression and anxiety to improve medication adherence

Last month, Walgreens, the largest U.S. pharmacy chain, launched its app for the Apple Watch. Walgreens’ is one of many apps designed to help address the costly and – in some cases – fatal issue of medication non adherence. Principally, the app is geared towards streamlining the process of refilling a prescription and also notifies patients to take their medications as prescribed.


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The future toilet: Impromptu hygiene enforcement

Not the most dignified choice of topics, admittedly, but this is something that has either fascinated or mentally scarred me. I am going to share with you my experience of the ‘futuristic public toilet’, or to be more technically correct an ‘automated toilet.’ It was situated on the South Island of New Zealand by the Fox Glaciers. I was on a guided tour and we had long bus journeys with regular stops at public toilets and more importantly somewhere to get our morning coffee!


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The potential of Wearable Tech in the workplace

A few PDDers and I attended the Wearables 2015 conference in London, which was a great chance to see the latest trends in the wearable tech field. A range of exhibitors from startups to industry giants were displaying impressive devices such as Open Bionic’s 3D-printed Prosthetic Limbs and Samsung’s Oculus Rift-based VR headset.


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