The role of a moderator in Human Factors studies…

It may sound strange to say it but the role of a moderator, in my opinion, is to be a bit of a Chameleon. And a few acting skills don’t go amiss either! Let me explain…

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PDD rolls out successfully its Innovation Training programme in Asia

One of PDD’s objectives has been to build on the success of its Innovation Training programme and expand it into Asia. Last year, PDD organised several taster HCD workshops during IXDC and delivered a private customised workshop to one of its clients in Asia. PDD’s first Asia specific public ‘Accelerating Innovation through Human-Centred Design (HCD)’ workshop took place in Shanghai on 19th and 20th July, and thankfully it occurred just before the heatwave hit 40℃!

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Virtual Reality (VR) in healthcare – focusing on the user need

Last Thursday I got the opportunity to learn about the latest and greatest in VR and its applications in healthcare, courtesy of Health Tech Women. Over the course of 2 hours, the Virtual Reality Breakfast event in London showed how VR really is no longer just about video gaming and is being used to transform healthcare across a range of therapy areas.

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The Role of Human-Centred Design in Healthcare Reform and Transformation

All too often our health care is taken for granted, and we assume it will always be available to serve our community’s needs. The question is “How healthy are our healthcare facilities to handle the diversity of services and to produce healthy outcomes for an expansive and unprecedented market of six (6) living generations – all distinctively different with a diverse set of needs and priorities?”

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Human-Centred and Human-Powered: an infusion device to offer a real alternative

Despite the many brands and models of drug infusion delivery devices available there are only a few different basic types of device. Considering the breadth of therapeutic application, physical infusion volumes and the economic context, the healthcare provider has a diminished choice and the patient (often the user) has barely any.

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Mash up: Human-Centred Design & Business Model Canvas

A few weeks ago I posted a mash-of Larry Keeley’s Ten Types of Innovation and Alexander Osterwalder’s and Yves Pigneur’s Business Model Canvas (BMC).

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A Doctor’s perspective on learning Human-Centred Design

During my internship with PDD, I participated in the LUMA Institute + PDD’s Human-Centred Design (HCD) for Innovation workshop that the PDD HCD team runs several times a year in London.

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Health, well-being and HUMIIN™ interactions at the International Home+ Housewares Show

Our friends at Intersection-inc. attended the International Home + Housewares Show in Chicago, IL, and provided some insights into the hot topics and products from the show.

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Links from the studio: How to design a happier life. #InternationalDayOfHappiness

Are you happy? Although happiness is something we all strive for, achieving it is actually quite difficult. Could we use design to help make our lives happier?

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Human-Centred Design in Healthcare

As a resident physician, I know the challenges that hospitals face in providing good quality clinical care. Many of these challenges require more than just a better understanding of clinical knowledge; they require a deep analysis of the complex problems hospitals face, including a better understanding of the physical, cognitive and emotional needs of the different kinds of people who interact with each other in a highly stressful environment.

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The focus of our Deep Dive Human-Centred Design workshop is…

In early January we asked people on our mailing list to let us know which topic they’d like see in a Human-Centred Design workshop from the list below.

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“West meets East”

This September we returned to the London Design Festival (LDF), making the journey across town from West London to set up home in a large gallery space on Redchurch Street. This enabled us to run our Human-Centred Design (HCD) taster workshops and showcase two other installations: cultural insights on graffiti from five global cities on large format posters and an interactive trend map, exploring different approaches to beauty around the world.

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PDD in context: London Design Festival 2013 highlights

“Drink some coffee and hammer up some drywall!” That’s what we did on the day before we opened up our pop-up space (three times bigger than last year!) to welcome visitors at the London Design Festival 2013.

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Keeping it local: PDD at the London Design Festival 2013

The Creative Matrix is filled with brightly-coloured sticky notes as the PDD LDF team furiously sketched ideas for what we could do with the impressive 1,200 square feet of gallery space on Redchurch street. At last year’s LDF, over three days, we ran 2-hour Human-Centred Design (HCD) taster sessions in a small gallery space on Redchurch Street. This year, we secured a gallery three times the size for seven days-and we wanted to make the most of it.

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Rapid empathy

“You never really know a man until you understand things from his point of view, until you climb into his skin and walk around in it.” Harper Lee, To Kill a Mockingbird.

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Design Thinking in Japan: Shun runs innovation workshop

Not too long ago, our Senior Consultant Creative Lead Shun Ishikawa travelled to Japan to facilitate a unique workshop. Upon his return, we quizzed him on the event, the people and what he learnt from the experience:

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Rapid ethnography, brain food and Human-Centred Design from LUMA Institute and PDD

This past July, the LUMA Institute and PDD conducted a 2-day Human-Centred Design (HCD) Workshop in London. The workshop was not only a great opportunity for the thirteen participants to learn hands-on HCD methods that they could use immediately in their companies, but also a chance for me to focus on two recent obsessions: finding ways to provide meaningful rapid-ethnography experiences, and experimenting with brains.

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PDD offers Human-Centred Design Workshop, London

Interest in Human-Centred Design (HCD) – designing solutions driven by the needs, desires, and contexts of people – has been growing rapidly the past few years, with many clients asking if we can provide training.

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Part 2: Want to be more creative? Understanding how your brain works can help.

To be more creative we need to take control of our attention but also relax, according to David Rock’s fascinating talk on “Your Brain at Work.” In it, Rock relates cognitive neuroscience research to real-world issues such as how to be more creative, and how to manage teams and people. In this 2-part series, I’ve summarised the key points and drawn some conclusions on the implications of his research.

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Want to be more creative? Understanding how your brain works can help.

To be more creative we need to take control of our attention but also relax, according to David Rock’s fascinating talk on “Your Brain at Work.” In it, Rock relates cognitive neuroscience research to real-world issues such as how to be more creative, and how to manage teams and people. In this 2-part series, I’ve summarised the key points and drawn some conclusions on the implications of his research

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