Human Centred Design Archives | PDD

Design for Repair:
Driving more sustainable behaviours

Good design should mitigate the risk of accidental damage. But how can design drive behaviour change for consumers and brands?

In this article, Sarita Wilkinson, Insights Editor, explains how, by expanding understanding to the end-of-life of a product we can unveil vital insights into the emotions people experience when something they own breaks, uncovering key opportunities for brands in design for repair.

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Routine to Ritual: Elevating
Everyday Experiences

In our search for convenience and efficiency, many of our everyday chores have become monotonous routines. But what if those repetitive actions could instead become a way to bring joy into our lives?

In this article, Sarita Wilkinson, Insights Editor at PDD, explores the power of rituals and how consumer brands can elevate our everyday experiences, as we interact with the functional objects in our lives.

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Infant Nutrition…
Best for baby, best for planet

In recent months, we are seeing a rise in baby foods with some serious eco credentials, expanding the market of plant-based and free-from alternatives within this sector.
In this article, Sarita Wilkinson, Insights Editor at PDD, explores what is driving this new emerging trend, and how brands are responding to the increasing demands of parents for baby foods that not only meet the nutritional needs of their young children, but also align with their values on climate change and help them to meet their own sustainability objectives.

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Refills and Dispensing –
Designing a more Sustainable Future.

Today, consumer enthusiasm for packaging-free and refillable options continues to grow. Yet, despite the reassuring signs that the current pandemic has not hindered consumers’ appetite for sustainable practices, the wide adoption of refills and dispensing models continues to present significant challenges.

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Grounded in reality – the true value of Human-Centred Research

When was the last time you pulled when it said ‘push’?

Every day, we are surrounded by products and services that somehow, don’t work as we expect them to. Whether it is an ‘impossible-to-follow’ set of instructions or the ‘push’ sign on a handle that clearly invites you to pull, people are constantly forced to develop workarounds to compensate for poor design.

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The Philips Water Dispenser wins a Red Dot Award 2021

We were delighted to see the Philips Water Dispenser win at this year’s Red Dot Design Award 2021 in the category of Product Design, one of the world’s most recognised and sought-after seals of quality for good design.

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The OLAV Chefmesser wins a Red Dot Award

We are delighted to announce that Olav’s Chefmesser has won the prestigious Red Dot Design Award as an outstanding example of Product Design. Das Chefmesser, an innovative Chef Knife, is the latest in a series of collaborations between PDD and Olav – a visionary German startup that is transforming the market for cookware in Europe and beyond.

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Understanding The Healthcare Consumer

Over the past year, health has become the focal point of our lives in a way that few of us could have predicted, nor ignored. Just like consumer culture transformed our societies two centuries ago, health and health-related issues now shape our identity, our lifestyle, our perspectives and importantly  our aspirations for the future.

In this article, Emma Dickinson – Consultant, Research Recruitment at PDD, explores people’s evolving attitudes in healthcare and how healthcare providers, pharmaceutical companies and medical device manufacturers can make the most of that opportunity to deliver a compelling, engaging experience for all. 

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The Beauty of Responsibility.

Design can be a powerful driver for change – it can inspire new behaviours and drive us to think and act more responsibly. But to innovate ourselves to a better future, a puritanical focus on reducing impact will not do.

In this article, Marko Plevnik, Principal – Industrial Design at PDD, reflects on the importance of character in good design and the need to create meaningful experiences that are emotionally rewarding and encourage people to do the right thing. 

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E-learning programme powered by Skillsoft and PDD

The online learning programme enables organisations to access various video-based courses and effective tools needed to discover and define opportunities, brainstorm, prototype and test solutions.

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The role of a moderator in Human Factors studies…

It may sound strange to say it but the role of a moderator, in my opinion, is to be a bit of a Chameleon. And a few acting skills don’t go amiss either! Let me explain…

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PDD rolls out successfully its Innovation Training programme in Asia

One of PDD’s objectives has been to build on the success of its Innovation Training programme and expand it into Asia. Last year, PDD organised several taster HCD workshops during IXDC and delivered a private customised workshop to one of its clients in Asia. PDD’s first Asia specific public ‘Accelerating Innovation through Human-Centred Design (HCD)’ workshop took place in Shanghai on 19th and 20th July, and thankfully it occurred just before the heatwave hit 40℃!

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Virtual Reality (VR) in healthcare – focusing on the user need

Last Thursday I got the opportunity to learn about the latest and greatest in VR and its applications in healthcare, courtesy of Health Tech Women. Over the course of 2 hours, the Virtual Reality Breakfast event in London showed how VR really is no longer just about video gaming and is being used to transform healthcare across a range of therapy areas.

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The Role of Human-Centred Design in Healthcare Reform and Transformation

All too often our health care is taken for granted, and we assume it will always be available to serve our community’s needs. The question is “How healthy are our healthcare facilities to handle the diversity of services and to produce healthy outcomes for an expansive and unprecedented market of six (6) living generations – all distinctively different with a diverse set of needs and priorities?”

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Mash up: Human-Centred Design & Business Model Canvas

A few weeks ago I posted a mash-of Larry Keeley’s Ten Types of Innovation and Alexander Osterwalder’s and Yves Pigneur’s Business Model Canvas (BMC).

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A Doctor’s perspective on learning Human-Centred Design

During my internship with PDD, I participated in the LUMA Institute + PDD’s Human-Centred Design (HCD) for Innovation workshop that the PDD HCD team runs several times a year in London.

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Health, well-being and HUMIIN™ interactions at the International Home+ Housewares Show

Our friends at Intersection-inc. attended the International Home + Housewares Show in Chicago, IL, and provided some insights into the hot topics and products from the show.

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Links from the studio: How to design a happier life. #InternationalDayOfHappiness

Are you happy? Although happiness is something we all strive for, achieving it is actually quite difficult. Could we use design to help make our lives happier?

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Human-Centred Design in Healthcare

As a resident physician, I know the challenges that hospitals face in providing good quality clinical care. Many of these challenges require more than just a better understanding of clinical knowledge; they require a deep analysis of the complex problems hospitals face, including a better understanding of the physical, cognitive and emotional needs of the different kinds of people who interact with each other in a highly stressful environment.

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The focus of our Deep Dive Human-Centred Design workshop is…

In early January we asked people on our mailing list to let us know which topic they’d like see in a Human-Centred Design workshop from the list below.

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