Human Centred Design Archives | PDD

The OLAV Chefmesser wins a Red Dot Award

We are delighted to announce that Olav’s Chefmesser has won the prestigious Red Dot Design Award as an outstanding example of Product Design. Das Chefmesser, an innovative Chef Knife, is the latest in a series of collaborations between PDD and Olav – a visionary German startup that is transforming the market for cookware in Europe and beyond.

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Understanding The Healthcare Consumer

Over the past year, health has become the focal point of our lives in a way that few of us could have predicted, nor ignored. Just like consumer culture transformed our societies two centuries ago, health and health-related issues now shape our identity, our lifestyle, our perspectives and importantly  our aspirations for the future.

In this article, Emma Dickinson – Consultant, Research Recruitment at PDD, explores people’s evolving attitudes in healthcare and how healthcare providers, pharmaceutical companies and medical device manufacturers can make the most of that opportunity to deliver a compelling, engaging experience for all. 

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The Beauty of Responsibility

Design can be a powerful driver for change – it can inspire new behaviours and drive us to think and act more responsibly. But to innovate ourselves to a better future, a puritanical focus on reducing impact will not do.

In this article, Marko Plevnik, Principal – Industrial Design at PDD, reflects on the importance of character in good design and the need to create meaningful experiences that are emotionally rewarding and encourage people to do the right thing. 

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E-learning programme powered by Skillsoft and PDD

The online learning programme enables organisations to access various video-based courses and effective tools needed to discover and define opportunities, brainstorm, prototype and test solutions.

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The role of a moderator in Human Factors studies…

It may sound strange to say it but the role of a moderator, in my opinion, is to be a bit of a Chameleon. And a few acting skills don’t go amiss either! Let me explain…

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PDD rolls out successfully its Innovation Training programme in Asia

One of PDD’s objectives has been to build on the success of its Innovation Training programme and expand it into Asia. Last year, PDD organised several taster HCD workshops during IXDC and delivered a private customised workshop to one of its clients in Asia. PDD’s first Asia specific public ‘Accelerating Innovation through Human-Centred Design (HCD)’ workshop took place in Shanghai on 19th and 20th July, and thankfully it occurred just before the heatwave hit 40℃!

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Virtual Reality (VR) in healthcare – focusing on the user need

Last Thursday I got the opportunity to learn about the latest and greatest in VR and its applications in healthcare, courtesy of Health Tech Women. Over the course of 2 hours, the Virtual Reality Breakfast event in London showed how VR really is no longer just about video gaming and is being used to transform healthcare across a range of therapy areas.

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The Role of Human-Centred Design in Healthcare Reform and Transformation

All too often our health care is taken for granted, and we assume it will always be available to serve our community’s needs. The question is “How healthy are our healthcare facilities to handle the diversity of services and to produce healthy outcomes for an expansive and unprecedented market of six (6) living generations – all distinctively different with a diverse set of needs and priorities?”

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Human-Centred and Human-Powered: an infusion device to offer a real alternative

Despite the many brands and models of drug infusion delivery devices available there are only a few different basic types of device. Considering the breadth of therapeutic application, physical infusion volumes and the economic context, the healthcare provider has a diminished choice and the patient (often the user) has barely any.

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Mash up: Human-Centred Design & Business Model Canvas

A few weeks ago I posted a mash-of Larry Keeley’s Ten Types of Innovation and Alexander Osterwalder’s and Yves Pigneur’s Business Model Canvas (BMC).

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A Doctor’s perspective on learning Human-Centred Design

During my internship with PDD, I participated in the LUMA Institute + PDD’s Human-Centred Design (HCD) for Innovation workshop that the PDD HCD team runs several times a year in London.

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Health, well-being and HUMIIN™ interactions at the International Home+ Housewares Show

Our friends at Intersection-inc. attended the International Home + Housewares Show in Chicago, IL, and provided some insights into the hot topics and products from the show.

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Links from the studio: How to design a happier life. #InternationalDayOfHappiness

Are you happy? Although happiness is something we all strive for, achieving it is actually quite difficult. Could we use design to help make our lives happier?

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Human-Centred Design in Healthcare

As a resident physician, I know the challenges that hospitals face in providing good quality clinical care. Many of these challenges require more than just a better understanding of clinical knowledge; they require a deep analysis of the complex problems hospitals face, including a better understanding of the physical, cognitive and emotional needs of the different kinds of people who interact with each other in a highly stressful environment.

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The focus of our Deep Dive Human-Centred Design workshop is…

In early January we asked people on our mailing list to let us know which topic they’d like see in a Human-Centred Design workshop from the list below.

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“West meets East”

This September we returned to the London Design Festival (LDF), making the journey across town from West London to set up home in a large gallery space on Redchurch Street. This enabled us to run our Human-Centred Design (HCD) taster workshops and showcase two other installations: cultural insights on graffiti from five global cities on large format posters and an interactive trend map, exploring different approaches to beauty around the world.

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PDD in context: London Design Festival 2013 highlights

“Drink some coffee and hammer up some drywall!” That’s what we did on the day before we opened up our pop-up space (three times bigger than last year!) to welcome visitors at the London Design Festival 2013.

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Keeping it local: PDD at the London Design Festival 2013

The Creative Matrix is filled with brightly-coloured sticky notes as the PDD LDF team furiously sketched ideas for what we could do with the impressive 1,200 square feet of gallery space on Redchurch street. At last year’s LDF, over three days, we ran 2-hour Human-Centred Design (HCD) taster sessions in a small gallery space on Redchurch Street. This year, we secured a gallery three times the size for seven days-and we wanted to make the most of it.

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Rapid empathy

“You never really know a man until you understand things from his point of view, until you climb into his skin and walk around in it.” Harper Lee, To Kill a Mockingbird.

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Design Thinking in Japan: Shun runs innovation workshop

Not too long ago, our Senior Consultant Creative Lead Shun Ishikawa travelled to Japan to facilitate a unique workshop. Upon his return, we quizzed him on the event, the people and what he learnt from the experience:

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