Human Centred Design Archives | Page 2 of 2 | PDD

Want to be more creative? Understanding how your brain works can help.

To be more creative we need to take control of our attention but also relax, according to David Rock’s fascinating talk on “Your Brain at Work.” In it, Rock relates cognitive neuroscience research to real-world issues such as how to be more creative, and how to manage teams and people. In this 2-part series, I’ve summarised the key points and drawn some conclusions on the implications of his research

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