PDD launches new initiative to put medics at the heart of innovation.
We are delighted to announce the appointment of Dr Jim Roberts, consultant anaesthetist and medical innovator at University College London Hospitals (UCLH), as an independent advisor in healthcare innovation. This initiative seeks to transform how medical technology is developed and used in hospital settings by putting medics at the heart of the process.Read More
As a designer I have always found the most rewarding products to develop are those that improve the quality of people’s lives: whether it’s medical equipment for new therapies, easier to use pharma devices, protective equipment for industry and defence or safety products for the rugged outdoors. Improving lives for me means delivering better and safer experiences and wellbeing, preferably also in a more efficient or sustainable way. There is a clear value attached to improving the quality of lives of users, so at the same time the endeavor is more likely to be a worthwhile to the producer also. At PDD we call this objective where parties win-win ‘Meaningful Innovation’.Read More
There are many ways that insights and examples can be communicated, from reports, to videos, to interactive tools. We created this interactive trends map to show one example of how trends data can be delivered so that it’s easy to access and keep up to date. By presenting information on an online, interactive platform, readers can explore the information at their own pace.Read More