PitPat – Data Driven Wellness Activity Monitor

Big data driven wellness – Activity monitor guides the pet care industry

Human health and wellness is a high profile issue and with the levels of obesity increasing in the western world at an alarming rate it’s certainly a hot topic. But what about the health of your pets, do you know how much exercise they should be getting? While wearable technology like the FitBit helps us keep track of our own activity, it is no surprise that this increased awareness through big data is shifting to the pet care wellness industry.

The PitPat activity monitor helps keep dog owners informed of their pets fitness, enabling them to take action and prevent future health problems. The app allows users to input a range of attributes such as breed, age and weight from which it creates a customised ‘workout’ plan with daily goals. The PitPat wearable tracks this activity and reminds owners to exercise their dogs.

The data collected is not only useful for the pet owner but also helps build a better picture of dog ownership trends in the UK. It is for this reason that Neovia, a leader in the pet food industry, has invested in PitPatPet. Access to this data allows it to analyse the activity and feeding behaviour of a vast number of dogs and could help it develop more nutritionally advanced foods in the future.

While keeping your dog active and healthy is one thing, designing a wearable tech product that can put up with its daily vigorous abuse is another. Unfortunately for us, dogs like to chew things, jump into freezing lakes and chase deer round the park. Our latest collaboration with PitPatPet has been a great challenge, with the result being a compact, waterproof and extremely robust device that’s stylish enough for your pet pug.

The PitPat activity monitor is now on sale, and if you purchase pet insurance for your dog any time soon then chances are you might be offered one free with your plan!


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Live insights and trends data mapping

There are many ways that insights and examples can be communicated, from reports, to videos, to interactive tools. We created this interactive trends map to show one example of how trends data can be delivered so that it’s easy to access and keep up to date. By presenting information on an online, interactive platform, readers can explore the information at their own pace.