Powerful, popular and profitable showers
As the long-term innovation partner of Aqualisa, PDD has harmonised visual appeal and functionality across the manufacturer’s range of showers and helped reduce manufacturing costs. These efforts have raised brand awareness, improved market share and profitability, and satisfied consumers and installation engineers alike.
PDD’s award-winning work on Aqualisa’s electric showers focused on developing a visual language for the range. A restrained approach to the external detailing of the Quartz Electric helped reflect the quality of the product and to position the brand as stylish and sophisticated. In addition, these refinements complemented the intelligence of the product’s functionality and established the Quartz range as the industry benchmark for electric showering.
For the company’s Aquastream power showers, PDD created an inexpensive and easy-to-install product. After analysing Aqualisa’s customer data and manufacturing processes, PDD designed a new case structure for the range. This allowed the company to vary the number of features within a unit, while still achieving the necessary safety standards.
For the shower manufacturer’s digital products, PDD has focused on the Visage range. Ease-of-use is one of any digital shower’s key selling points, since one button-touch engages the thermostatically controlled water stream. This makes the look and feel of the button and its surrounding interface vital, so PDD built visual models to gain valuable feedback and inform further developments. The interface design also took account of cost efficiency and ease of installation, with PDD creating a new yet inexpensive mechanical architecture that is simple to fit and maintain.
Accommodating the needs of installers and consumers, PDD has helped Aqualisa create a shower range that is cost-effective to produce and profitable to sell.