Understanding people, and developing solutions that serve their needs is at the heart of what we do. Over the last 40 years, our teams have designed and developed landmark products and services that enhance people’s lifestyles and experiences.  

Our programmes integrate design research, industrial and UX design, prototyping and testing, design strategy and engineering design for production, and are managed within a certified ISO9001:2015 quality system.

At PDD, we use our commercial knowledge and deep understanding of people’s desires, behaviours and motivations to help clients embrace new challenges and deliver effective innovations.

Through our proven process, we map their competitive landscape, understand their customers’ needs, turn research into actionable opportunities, and iterate, prototype and test solutions that deliver the best results.